Equestrian sponsors help furnish competitors with different equipment including: clothing, feed and veterinary care for their horses and other riding and competition gear. The Pony Bloggers (Gucci, Sweetsie and Leggs) are back “Of Horse” audience to discuss the facts about Equestrian Sponsorships.
Many proven equestrians are appealing to companies because they receive testimonials and recognition from the equestrian in regard to their product, website, blog, etc. Free products and website mentions are more available than monetary sponsorships.
Please be certain when looking for a sponsorship that you are eligible. Some associations do not allow amateur riders to accept remuneration for the use of his or her name, photograph or other form of personal association as an equestrian in connection with any advertisement or article (including but not limited to clothing, product, equipment) to be sold.
The rules are complex and offer many restrictions. Check your eligibility with the organization you are representing first. There are also some activities that do no affect amateur status, including accepting reimbursement for any expenses directly related to the horse (farrier, vet bills, entries).
When choosing a sponsor, it is important to present yourself in a professional manner. Submit all proposals in writing. Include in your proposal a description of your riding discipline, goals, accomplishments and interests. Also include your show/event calendar for the coming year and testimonials. Add pictures of yourself and your horse and lay out logo space ideas (trailer, saddle pads, etc.) for your potential sponsor. Market everywhere and give a well-organized impression. Show the sponsor the potential in you and make yourself worth investing in.
Begin with local companies, individuals, etc. that you have a relationship with. Discuss the benefits that the sponsorship has for both the rider and the sponsor. Start with ambassador programs. There are so many companies who offer amateur rider and horse professionals working toward their goals sponsorships through ambassador programs. These programs are less formal and more available to riders.
Sponsors look for riders that can represent them professionally, publicly, and with good sportsmanship. The riders must be dedicated and know they are representing not only themselves, but also the integrity of the sponsor.